Model WP 20: A unique wipe-on label applicator for flat containers and wrap-around labels

A semi automatic wipe-on type label applicator. This tabletop unit applies labels to flat surfaces and is especially useful for applying long labels that wrap around sides of containers.

Key Features

  • Electric motor advances labels. Motor is footswitch activated and light sensor controlled. Labels are held on the machine for the operator to apply by wiping onto an article.
  • Can label flat articles of any size.
  • Ideal for labeling cartons, square bottles, CD/DVD cases and clamshell containers.
  • Can apply labels that wrap around corners. Very useful for cartons, bakery boxes, plastic deli containers.
  • Liner paper is rewound for easy disposal
  • Optional digital counter available.


  • label supply roll – max 10” diameter, 3” core ID
  • label length :
    • 5 1/8” to 7 1/2” with 4” channels
    • 7 1/8” to 9 1/2” with 6” channels
    • 9 1/8” to 11 1/2” with 8” channel
  • label width: 1 1/2″ min, 5 3/4″ max
  • Die cut labels with a minimum 1/8” gap between labels
  • Durable steel and aluminum construction. Powder coated finish.
  • Electric: 120V AC (240V optional)
  • Approx. Weight: 36 pounds

Abilities and Limitations

  • Can apply square, rectangular, oval and round labels.
  • Contact us if your labels have unusual cutout shapes or are made from very thin (under 3.5 mil) plastic film (BOPP). We recommend sending us samples for testing if in doubt about a label.
Model WP20 wipe on labeler

Starting at $2,325

Model WP 20 Video Gallery

WP 20 Label Applicator

About the WP 20 Labeler

WP 20 labeling coffee bags

Applying labels to tin tie coffee bags

WP 20 labeling bakery boxes

Applying wrap-around labels to bakery boxes

WP 20 labeling square bottles

Labeling Square Bottles


WP 20 labeling clamshell containers

Labeling clamshell containers

WP 20 labeling envelopes

Labeling Envelopes




New Path is a manufacturer of innovative label applicator machines for labeling flat and oval products. Our customers include businesses of all sizes. From entry level startups to industrial manufacturers. New Path label applicators provide affordable solutions for many different labeling challenges. Examples include flat bag label applicators, zipper lock bag labelers, coffee bag label applicators, CBD product labeling solutions, wrap-around label applicators, CD case labeling machines, square and oval bottle label applicators, clamshell container labeling machines, box labeling machines, sticker labeling machines, pressure sensitive label applicators, product labeling machines, semi automatic label applicator machines, manual label applicator machines, wipe-on labeling machines, tamp label applicators, table top label applicator, channel slide label applicator.

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